I thought I would post some pictures of the new whip- the Azuki. Named after the red bean first domesticated in the Himalayas and using a chrysanthemum for its logo and symbol of quality, I found the little sweetheart on Craigslist for $25. This line of bicycles was distributed by a company called West Coast Cycle. This company was also in charge of other brands such as Nishiki and Centurion, owned by Leo Sr. and RosaBelle Cohen...
When Leo Sr. passed away in 1963, his son Howie Cohen took over the company. He traveled to Japan looking for new sources of bicycles. After traveling to 60 different factories, he decided on a manufacturing company named Kawamura Cycles.
Selling the same high quality Japanese bike under several different names allowed Howie to cover a whole territory without having their dealers interfere with each other selling the
same product at a lower price(Nishiki, Centurion, Azuki, American Eagle, CyclePro etc.). Sneaky.
In the 1980s international currency fluctuations caused the high quality Japanese made bikes to become too high priced and uncompetitive with the bikes from Taiwan. At this point West Coast Cycle moved their line to Giant of Taiwan, where the quality of these fine steel bikes would never be the same. And that was the end of fine Japanese steel in the bicycle industry. The End.
 |
| Look at that nicely stamped alloy! |
 |
| Howie Cohen traveled to Japan 8-10 times per year to maintain working relationships with Japanese parts companies such as Araya, |
 |
| Suntour! |
 |
| and Shimano! |
 |
| Quality. |
 |
| A Matcha muffin with sweetened azuki beans. Yum! |